Book overview
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?
About the authors
W. Chan Kim is the Distinguished Professor of Strategy and International Management Emeritus and the Co-Director of the INSEAD Blue Ocean Strategy Institute.
He is the co-author of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, #1 Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift.
Renée Mauborgne is the INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD. She is also the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. She is the co-author of the recently released book, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, May 2023) and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift.
In 2023 Mauborgne along with her colleague Chan Kim were honored as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication for the global impact of their far-reaching body of research and ideas. And in 2019, Mauborgne along with her colleague W. Chan Kim were named the most influential management thinkers in the world by Thinkers50. She is the first woman ever to secure the top spot as the world’s most influential management thinker.
When?
To be declared soon!